“The first 10%”, since 2024

Idea | Concept Development | Film | Campaigning | Platform Development | Brand Consulting | Creative Pitch Consulting | Inspiration & Disruption Workshops | Coaching | Production

Interim Executive Creative Director / antoni, 2022–2023

Creative Lead for Vodafone. Responsible for product campaigns and partnerships with Apple and Netflix.
Built and transitioned a new team.
Additionally served as Interim Campaign Lead for ALDI.

Chief Creative Officer, Heimat Hamburg / TBWA, 2019–2021

Responsible for the development of open-channel marketing solutions.
As a Disruption Company, we focused on thinking beyond conventions and communication — developing brands holistically across marketing, product, transformation, sales, and partnerships.

Based on the idea of a “Creative Collective,” we assembled capabilities according to project needs to deliver tailored solutions.

Founder, patchworkwall-project.com, 2021

Art project.

Co-Founder & Chief Creative Officer, Heimat Hamburg, 2013–2019

Founded Heimat in Hamburg.
Responsible for team building and growth, creative positioning, and business development.
Heimat Hamburg grew to approximately 60 employees and was acquired by the TBWA network in 2019.

Clients: Global Lead Siemens Home Appliances, E WIE EINFACH, Frosta, Hermes Logistics, R+V Insurance, Bonita, Benediktiner Weissbier, Licher, Takko Fashion, Sparda Bank, various healthcare projects and start-ups.

Managing Director Creation, Jung von Matt/Spree, 2006–2012

Responsible for the agency’s creative output and development (approx. 100 employees).
A strong personal focus was mentoring young talent — acting as both player and coach.

Clients: Nikon, Sparkasse, Mercedes-Benz, Yello Strom, 13th Street, DHL, Deutsche Post, Euronics, BMW, Axel Springer, JOOP!, R+V Insurance.

Member of ADC Germany, since 2006

Creative Director Art, DDB Berlin, 2003–2005

Creatively responsible for brand and product campaigns, primarily for Volkswagen.
These campaigns contributed to DDB becoming one of Germany’s leading creative agencies at the time.

Clients: Volkswagen, Apollo, State of Thuringia, World Vision, Vattenfall.

Senior Art Director, Springer & Jacoby GmbH, 2001–2003

Campaign development for Mercedes-Benz and TUI.
Awarded first Cannes Lion during this time.

Clients: Mercedes-Benz, TUI.